We proudly scooped up a haul of 5 Golds, 6 Silvers and 1 Bronze across multiple categories including VR, CGI, Animation, Colour, Innovation and Content Production.
The Creative Circle - the longest running advertising awards body in the UK – awards the best of British creativity from the last 12 months. The winners were announced at Wednesday's ‘Anarchy’ themed Ball at the Roundhouse, London, and MPC and MPC Creative journeyed home (very happy indeed) with the following trophies;
Most Creative VFX Studio
Best Colourist – Richard Fearon, Mail Chimp, Jail Blimp - with Riff Raff Films' The Sacred Egg and Droga5 NY
Best FX/CGI – John Lewis 'Buster the Boxer' - with Blink's Dougal Wilson and adamandeveDDB
Best Colourist – Jean-Clément Soret, Harvey Nichols, 'Britalia' - with Independent's Gary Freedman and adamandeveDDB
Best Colourist – George K, Bose, 'Get Closer' - with Smuggler's Jaron Albertin and Grey London
Best Animation – John Lewis 'Buster the Boxer' - with Blink's Dougal Wilson and adamandeveDDB
Best Innovation / use of new technology – Buster's Garden Interactive Christmas VR Experience - with adamandeveDDB
Best Online Advertising Film: 1 minute or over - Palace Skateboards, Jonah Hill
Best Innovation / use of new technology – ACE
Best Online Advertising Film: 1 minute or over - Palace Skateboards, Squashman
Best Online Advertising Film: Up to 1 minute - Palace Skateboards, EQT
Well done to our team, clients and everyone who contributed to each of the night's winners for such outstanding work!
In addition, enormous congratulations to Dougal Wilson and the team at Blink for the epic wins on Channel 4, ‘We’re The Superhumans’ – once again it’s a huge privilege to work with you on such an incredible campaign.