MPC Creative shoot Palace Skateboards Reebok Classics collaboration featuring Jonah Hill

MPC Creative have collaborated with directors Lev Tanju, Stuart Bentley and Stuart Hammond launching a new range of Palace Skateboard shoes in collaboration with iconic Reebok Classics.

The hilarious viral phenomenon features Jonah Hill, a big Palace Skateboards fan, in an absurd infomercial spoof.  Evidence would barely suggest Jonah was filmed in their store in Soho, London where he is a regular customer, talking knowledgeably about the brand and skateboarding, and demonstrating a clear rapport with staff members. 

You have to be super good to look this bad.