MPC partners with Outsider’s James Rouse and Leo Burnett on charming festive spot for McDonald’s

This 90-second Christmas spot - directed by Outsider’s James Rouse with VFX and Grade by MPC - follows a young girl’s story as she takes her last carrot stick home for the reindeer on Christmas Eve. Extending the campaign beyond the TV ad, the story is told on a first-of-its-kind Snapchat game, ‘Carrot Run’, built by MPC Creative in partnership with Leo Burnett and Snapchat. MPC Creative also developed Reindeer Ready Live as part of the campaign, to allow people to capture the magical moment the reindeer visits their home…