This slick spot is all about showcasing a technology used in UNIQLO’s new clothing line called ‘Wholegarment’. A single thread is woven into a dress with no cuts, no sews and no waste.
Director Kodama’s idea was to highlight the wearing comfort by using VFX to weave a dress tightly around the skin of an actress. Although difficult to carry off, the photoreal textiles in the spot are seamlessly pulled off thanks to subtle VFX from MPC.
TBWA Hakuhodo
Yuichi Kodama
AOI Pro.
Yuta Echigo
MPC
Christian Kalata
Alvaro Montenegro
Madhuka Genasekera, Marielle Santens, Allegra David, Eason Wu, Minnie Chen, Ginesh Gandhi, Alexey Petryaev, Chamishka Gamage, Aram Hakze
Pooja Pandya
Pritesh Krishnappa Kotian, Jaspreet Dua, SelvaKumar k, Deepali Negi, Ganesh Kumar S., Sivapriyan, Prashanth Paramasivam
Ishihara
Yuichi Kodama
