Client Taps Employees for Ideas in Droga5’s Ridiculously Funny “Made the Johnsonville Way” Campaign

Droga5 client Johnsonville, a family-owned sausage company, turned to their employees for ideas for a very entertaining new campaign called “Made the Johnsonville Way.” After paring down pitches from over 60 employees, Droga5 chose three and Arts & Sciences directors Adam & Dave brought the ideas to life in “Responsibilities,” “Regular Speed Chase” and “Jeff and His Forest Friends.” MPC LA and MPC NY pitched in for VFX and color grade.

“Responsibilities” sets up the premise of the campaign with employees spit balling ideas that include a “sausage meets car race.” This perfectly segues into the next commercial, “Regular Speed Chase,” where a Johnsonville truck is pursued by a gamut of hungry drivers that include fast cars, grannies on scooters and ice cream trucks. The hilariously absurd “Jeff and His Forest Friends” is a tale involving Jeff discussing sausages with quirkily good-natured anthropomorphic animals in the woods.

Andy Bates, MPC LA’s Lead 2D artist on the project, said,"The turn around was tight, but we were committed to packing these spots with all the action and entertainment the Johnsonville staff had envisioned. Knowing how excited the team was to see their ideas on the big screen really inspired us to push the limits of what we could achieve for them.

“Directors Adam & Dave and the whole team at Droga5 were a real pleasure to collaborate with in post. It's rare to have an agency be as brave and bold as the team at Droga5. They were always wanting to push the creative further and make the campaign something to really remember. The end result was well worth the effort.”