Whether it was used to honor international icons, spark important social discussions or share family memories, Facebook proved an essential tool in 2016’s cultural landscape. Their “Year in Review” commercial, graded by MPC colorist Mark Gethin, showcases the platform’s power to connect people on- and off-screen.
Facebook collected the year’s top trending global topics and shared them in the new commercial. Stink LA’s award-winning documentary filmmaker Eliot Rausch directed the ad, which creatively featured top stories ranging from the Rio Olympics to the US presidential election.
To reminisce on this year’s biggest events and best moments, watch the commercial below.
Eliot Rausch
Stinkfilms
The Factory
Mallory Gordon
Cameron Ewing
Omid Rashidi
J. Smith
Scott Trattner
Spot Welders, Inc.
Haines Hall
Oli Hecks
Carolina Sanborn
Christie Price
SHIPPING + HANDLING
MPC
Mark Gethin
Meghan Lang
Rebecca Boorsma
Elyse Robinson