Kai van Beers grades electric new spot for Desperados spot by MPC Amsterdam and WE ARE Pi, directed by Focus Creeps at FRIEND

Proving that the journey can be better than the destination, a train becomes a musical instrument in this pacey spot that you can’t help moving to. As the ad reminds us, it’s not where you’re going; it’s how you get there…

Gallery

Agency

WE ARE Pi

Director

Focus Creeps

Production Company

FRIEND

Executive Producer, FRIEND:

Guy Rolfe

Producer, FRIEND

Michael Levelle

Director of Photography

Michael Ragen

Executive Creative Director

Barney Hobson, Rick Chant

Creative Director

Nessim Higson

Creatives

Jake Kedge, Jack Samels

Executive Producer, We Are Pi

Stephanie Whitehead

Producer, We Are Pi

Ezra Xenos

VFX

MPC

Producer

Gwenn Hardouin

Grade

MPC Remote Grade

Colourist

Kai van Beers

VFX Supervisor

Ricky Weissman

Motion Graphics

Matthew Campbell

We craft spectacular visual experiences in any space, on any screen.

MPC London 07:17

MPC Vancouver 23:17

MPC Bangalore 11:47

MPC New York 02:17

MPC LA 23:17

MPC Amsterdam 08:17

MPC Montreal 02:17

Mikros-MPC 08:17

MPC Shanghai 14:17

Desperados, Train Trax