High-energy adidas spot from 72andSunny Amsterdam and Iconoclast’s Paul Geusebroek, with VFX by MPC Amsterdam

'Creativity Gets You Noticed', directed by Iconoclast’s Paul Geusebroek is a true global effort, with teams of VFX artists from our Amsterdam, LA and Bangalore studios collaborating to bring it to life. Dirk Riesenfeld, VFX Supervisor, says: “This is a cool ad with super high energy. We worked with brilliant creatives at 72andSunny Amsterdam – they had a clear vision, and were open to ideas."