Volkswagen’s ‘Born Confident’ campaign, with a 60-second hero spot directed by Nick Gordon at Somesuch, with VFX by MPC, opens with the birth of a young ram, delivered by a shepherd and his son on a dark and rainy evening. This self-assured little chap exudes confidence from day one, boldly stepping into the world to wreak playful havoc; leading his herd of sheep, standing up to a sheep dog, the farmer, and an intimidating bull. But when the ram encounters the new Volkswagen T-Roc, he realises that he has finally met his match.
The film’s CG ram is crafted by MPC’s Gold Cannes Lion-winning Life team, in collaboration with adam&eveDDB in London and DDB Berlin/Hamburg– and he grips you with his irresistible confidence from the start.
MPC’s artists crafted the photo-real character harnessing the expertise and learnings of our ‘Life’ team from across the studio, including the Jungle Book team in MPC Film.
Carsten Keller, MPC’s 3D creative director elaborates: “We needed to create a baby ram with life-like proportions, staying true to physical anatomy. To make him feel real, subtlety was key. Push the animation and ‘acting’ too hard, and you instantly lose believability – the emotion and storytelling in ‘Born Confident’ comes from our little hero’s elegant and confident posing, with no need for buffed-up, oversized muscles.”
Using innovative in-house software developed for photo-real creature work, MPC's Life team mastered the tricky balance of crafting a charming photo-real character – the brilliantly bold little ram ready to take on the world - without slipping into cartoon-like animation.
Chris Welsby, Ed Sherwood, Jaroslav Polensky, Jonathan Baker, Emma Taylor-Gilli, Justin Braun, Chloe Dawe, Jessie Amadio, Marco Gifuni, Oliver Metz, Pedrom Dadgostar, Platon Filimonov, Selcuk Ergun, Tushar Kewlani, Hendrik Freuer, Antonio Deiana, Maximilian Mallmann, Joffrey Zeitoun, Jonathan Baker
Dan Lorenzini, Alex Snookes, Andrew Roberts, Daniel Benjamin
Ria Banerjee, Ajai V John, Ajith PA, Ankit Dheraj Toppo, Hemanth Anusuri, Mohammad Qasim, Joyett Fernandes, Parineeta Jasiwal, Anurag Singh, Pramod Dwivedi, Bala Krishnan R, Rajesh Kaushik, Uday Veerepalli
Dan Sherwen @ Final Cut
Sam Ashwell @ 750mph