Made using the combined expertise of artists at MPC’s Motion Design Studio and RSA filmmakers Wriggles & Robins, the new promo for 'Moving' shows a series of animations projected onto the band's breath. All animations and projections are filmed in real time, negating the need for VFX in post-production and giving the effect of plucking shapes and figures out of thin air for an arresting visual accompaniment.
Travis’s Fran Healy says: “Everyone on set became 5 years old, wide eyed, all day, watching real magic. Lot's of ooohs and aahhs. It was very cool.”
RSA’s Executive Producer Caspar Delaney says: “We’re always on the look out for new creative talent, so Wriggles and Robins were already on our radar. Putting them together with a band of the stature of Travis, and being able to marry their ingenious and beautiful projection idea with an equally and typically innovative track, was the kind of opportunity which doesn’t come along that often. A perfect creative coupling. We think the results are stunning.”
MPC were involved from pre-production working on how the effect would be achieved, including the projected animations that were used on the shoot.
Wriggles & Robins
Tracy Stokes, Richard Flintham, Casper Delaney
Ben Campbell @ Cut and Run
Eduardo Castells, Jonathan Box, Grant Henderson, Franck Lambertz