Creative collective launch virtual reality recreation of 1953 Coronation Day street party, to help people living with Alzheimer’s

Grey London, Thomas Thomas Films, MPC, 750pmh, The Quarry have launched a crowdfunded VR film series called The Wayback, designed to help those living with Alzheimer’s - and their carers. The pilot episode immerses viewers in a series of moments on 2 June 1953, the Queen’s Coronation, from watching the event on TV, to the street party, games and sing-a-longs that followed. The film aims help those living with the effects of Alzheimer’s by fully immersing the viewer in the sights and sounds of a positive moment from the past, to help them recall their own precious memories.

The film was shot over two days on a North London street with special detail paid to anything that might be recognisable – the clothes, the food and even the conversations from the day. 

The project began with a crowd-funding push on Kickstarter, raising £35,000 in just 35 days with nearly 250 backers.

The Wayback app is available to download for free from the App Store (coming soon on Android)

Watch the short 360 version here and check out the reactions at the care home here