Every year, the Super Bowl commercials are the talk of the town, and this year, we were delighted to work on six spots, including Amazon's comedic look at its beta-test products and Ridley Scott's first return to the advertising world in 15 years.
From visual effects to beautiful finishing and grade, here is a roundup of spots that MPC worked on...
Turkish Airlines have teamed up with legendary director Ridley Scott for his first return to the advertising world in 15 years.
Premiering with a 30-second clip during the Super Bowl, the Istanbul-centric film is based around the plot of a cat-and-mouse chase across the city’s iconic landmarks, paying homage to its splendor with its new airport, poised to be the biggest in the world.
Anomaly partnered with Scott to direct the film with VFX from MPC. This is the airline’s third consecutive Super Bowl ad.
Not everything makes the cut as an Amazon Alexa device, and this humorous ad from the brand takes a look at some of the beta-test products that didn’t get the seal of approval, from a dog collar that speaks dog, to an electric toothbrush that is Alexa-enabled, all with hilarious results...
MPC’s Ricky Gausis graded the spot from Lucky Generals, which was directed by Hungryman’s Wayne McClammy, and shot by DP Christian Sprenger. Harrison Ford and Forest Whitaker star.
The ad shows a robot outrunning and outplaying humans in sports like golf and boxing, only to realize that it can't enjoy a beer with friends. It ends with a cameo from Colombian singer Maluma opening the beer at a bar with friends.
Following last year’s introduction to mischievous robot Evelyn and her robot friends in last year’s Super Bowl ad, she’s back again, and this time sports legend Bo Jackson, a mermaid and a ‘bird horse’ has joined them.
MPC has partnered with Droga5 on numerous Sprint campaigns throughout the year, and we’re delighted to have worked on another Super Bowl for the second year running.
Kia’s latest Super Bowl campaign from David & Goliath sees MPC’s Mark Gethin team up once again with director John Hillcoat, a long-time collaborator.
The brand, which is opting out of celebrity endorsements this year and using the money to start The Great Unknowns Scholarship, focuses on the people in a small town in Georgia.
This new Carl’s Jr. campaign from Arnold Worldwide aired regionally in California during the game. Traktor’s Sam Larsson directed the comedic spot featuring a spot of beach yoga and the plant-based burger itself, the “Beyond Famous Star”. MPC handled the finishing, with grade by MPC’s Ricky Gausis.
Lucky Generals
Wayne McClammy
Hungryman
Lucky Generals:
Ben Martin
Joe Bagnali
Hungryman:
Christian Sprenger
Rick Jarjoura
MPC:
Ricky Gausis
Meghan Lang
Rebecca Boorsma
Anomaly
Ridley Scott
RSA
Anomaly:
Neil Henry
RSA:
Tracie Norfleet
MPC:
Adam Crocker
Dan Benjamin, Lucie Brant, Kalle Kohlstrom
Anthony Bloor
Michael Diprose, Mike Little
Charles Downman
Vivek Tekale, Saravanan, Shalwin Shaiju
Sanchit Soi
Craig Savio Padua
Konduru Achi Raju
Kiran Veeraswarapu, Kajal Pandya, Alex J., Stevenson G, Vaishali Awaghade
FSB Chicago
Dante Ariola
MJZ
FCB Chicago:
John Flannery
Ximena Aguirre
MJZ:
Eriks Krumins
Natalie Hill
MPC:
Daniel Seddon
Oliver Caiden
Chris Bernier
Tiago Dias, Ashley Yee, Lucy Choi, Francisco Fraga, Jemmy Molero, Jacob Fradkin, Graeme Revell, Wesley Schneider
Ruairi Twohig, Dirk Riesenfeld, David Piombino
Joel Durham, Chad Roen
Kelsey Napier, Benjamin Davidson
Roger Hom
Karen Anderson
Mark Driscoll
Chris Connolly
Cash McBride
Sydney Sanford
Mark Gethin
Meghan Lang
Rebecca Boorsma
David & Golliath
John Hillcoat
Serial Pictures
David & Goliath:
Frauke Tiemann, John O'Hea, Mark Koelfgan
Curt O'Brien
MPC:
Mark Gethin
Dimitri Rajapakse
Meghan Lang
Rebecca Boorsma
Damian Winterbottom
Arnold Worldwide
Sam Larsson
Traktor
MPC:
Elexis Stearn
Karena Ajamian
Benji Davidson
Ricky Gausis
Meghan Lang
Rebecca Boorsma
Droga5
Jody Hill
Caviar LA
Droga5:
Dave Stephenson, Jeremy Fox
Kevin Brady
Rachel Frederick, Dana Stalker
Patrick Horton
Justin Lee
Caviar LA:
Michael Sagol, Jasper Thomlinson, Kim Dellara
Bernard Rahill
MPC:
Camila De Biaggi
Carlos Zalapa
Alvin Cruz
Warren Paleos
Bilali Mack, David Piombino, Mazyar Sharifian, John Shafto, Ruairi Twohig, Suzanne Dyer, Matthew Lane-Smith, Michael Glen, Kelly Bruce, Ting-Jung Hsu, Nicholas Principe
Katherine Miccio
James Tillett
Daniel Silverman
Ed Koenig
Jenna Gabriel
