Smirnoff, We're Open

Kai van Beers grades Zachary Heinzerling’s ‘We’re Open’, 72andSunny Amsterdam and MPC Amsterdam’s latest spot for Smirnoff

72andSunny Amsterdam sends a bold message about ignoring borders and boundaries in their latest spot for Smirnoff’s campaign.

Pace, a great beat and relentless energy define this spot by 72andSunny Amsterdam for Smirnoff. Directed by Epoch Film’s multi award-winning Zachary Heinzerling – known for his cinematic approach to capturing real moments – the latest ad in the vodka brand's global campaign sends a powerful message with huge resonance: music is borderless –and it’s good to be open.

The power of music

Starring Swedish-Iranian hip-hop artist Nadia Tehran, the unflinching ad with VFX by MPC Amsterdam, celebrates inclusivity and the shared humanity music brings out in us. Tehran, immersed in a mix of people and cultures around the world, delivers a magnetic and open performance on the challenges she faced growing up in a migrant community.

Shot in Sweden, and weaving in elements of Tehran’s Iranian heritage, this cinematic spot was graded by MPC’s Kai van Beers. Ultimately, it sends out the empowering message that a sense of belonging cannot be defined geographically; it’s a about shared moments, enriching experiences, interesting people – and great music




72andSunny Amsterdam

Production Company

Epoch Films


Zachary Heinzerling


Simon Schmitt, Emiliano Trierveiler, Carlo Cavallone & Stuart Harkness

Production Company Producer

Melissa Culligan

Film Producer

Neil Henry


Leila Sarraf


Stuart Winecoff



VFX Supervisor

Ricky Weissman

VFX Producer

Thijs Klaassen




Kai Van Beers