Samsung, The Billion Color Film

MPC Works With Bruno Aveillan and R/GA to Bring Billions of Colors to Samsung's Latest Spot for the QLED Displays

As dawn breaks on the City of Light, raindrops begin to fall. We watch them in slow motion as the camera, high in the sky, pans over to a towering cathedral. So begins a lyrical Billion Color Film created by R/GA for Samsung and directed by Believe Media’s Bruno Aveillan, with VFX crafted by MPC New York and color grading done by Jean Clement-Soret.

As our camera settles on the cathedral, it zooms in on its large stained glass window, passing through the panes in a kaleidoscope of color. It continues to a tight close-up of a woman standing before the altar, cutting away for quick shots of light dancing across parts of the nave as it goes. As we come in on a tight shot of her eyeglass lens, the camera pivots 180 degrees and we’re headed out the door. The audience goes on a journey through a boxing gym, a small outdoor market and more everyday moments frozen in time.

MPC New York VFX Supervisor Ashley Bernes worked closely with the director during the lead up to the shoot in Paris, scouting locations and planning the technical side of how to achieve the look of the film. Bernes explains: “The scope of work encompassed two defined disciplines running in parallel, the technical which surrounded all the usual (and some not so usual) challenges that come with a live action shoot and the creative which had us relighting locations, introducing color and interactive light transitions and compositing CG into sequences. We collaborated closely with Bruno to add layers of textural detail throughout each sequence, layers that would become visible upon repeat viewing and help guide the viewer through the visual narrative.”

Most of these transitions required some form of camera stitching and plate combination, where the stitching was independent from the transition that carried the viewer to the next vignette or sequence. Adds Ashley: “This work, along with extensive clean up and rig removal, represented a large portion of the technical requirements of the job, almost before we were able to open up into the creative.”





Production Company

Believe Media


Bruno Aveillan

Agency Creatives

Chris Northam, Eric Jannon, Oriel Davis-Lyons & Beth Obrien

Group Account Director

Simon Ludowyke

SVP Strategy

Tom Morton

Senior Strategist

Aaron Harridge

Executive Producer Director Content Studio

Kat Friis

Executive Producer, Content

Kim Edwards

Sr. Manager Business Affairs

Magdalena Wiaters

Associate, Business

Nakeilla Smith

CD & Senior Technical Director

Wing Luo

Creative Director

James Dick

Content Producer CG/Motion

Lucas Ajemian

Art Director

Keliang Shan

Creative Technologist, Prototype Studio

Oscar De La Hera

Senior Data Technologist, Technology

Michael Hirsch

Producer, Prototype Studio

Scott Kundert

Executive Producer, Prototype Studio

Hana Marie Newman

Senior Technology Director, Prototype Studio

Michael Piccuirro

Senior Machine Learning Engineer, Media

Sam Royston

Agency Executive Producer

Jenna Halliday

Agency Associate Producer

Amie Diamond

Believe Media Executive Producer

Liz Silver



Executive Producer

Camila De Biaggi


Dorian Douglass

MPC Creative Director

Ashley Bernes

VFX Supervisors

Rob Walker & Seif Boutella

3D Team

Chris Bernier, Tiago Dias, Chris Ribar, Mike Lombardo, Monica Manalo, Liz Martin, Jemmy Molero, Francisco Fraga

3D BangaloreTeam

Ganesh Kumar S, Sivapriyan, Jacob T. Oommen, Sindhuja B , Jyoti Prakash Panda, Shristi Sanyal, Sravan Kumar, Prashanth Paramasivam , Swarup Kumar Panigrahi

2D Team

Alex Harding, Jeric Pimental, Ruari Twohig, Nick Tanner, Steinar Nedreboe, Karen Weiss, John Shafto, Leslie Chung, Mazyar Sharifan, David Anger, Bilali Mack, Aleks Sasha Dvordjeck

2D Bangalore Team

Sreejimol CP, M D Karthikeyan, Mohanakrishnan C, Sangeetha M, Arulanandhan, Prasanth Palaparthi, Manu Gopalakrishnan, Manu PS, Shyam Babu, Hemalatha T, Stalin Balan, Kajal Pandya, Muruganatham T, Kiran Veeraswarapu, Karthi G, Mahendra Reddy, Rajesh Kumar, Bruno Roosewelt, Sudheesh TV, Mithilesh.G, Ragesh R, Vishal Digambar Mule, Naresh , Anupam Kumar, V Jegadeesan, Kishan Katrimal, Amit Shukla, Padma, Priya, Joshi John , Likin Ganpathy CP, Srikanth Salla, P N Arunkumar, Joslin Job Mathew, Shalwin Shaiju, M D Karthikeyan, Yasasvini V, Manu Gopalakrishnan, Maheswar Konda, K Gandhiraj

Remote Grade



Jean-Clément Soret

Color Producer

Ellora Chowdhury

FX Artists

Tuba Yalcin, Reginald Emulva, Zhao Jang


Anthony Ricciardi