Samsung, Surf 'The Snail'

Leo Burnett & MPC LA Create Inspiring Tale About Defying Barriers in Samsung’s “Surf – The Snail”

Samsung’s “Surf – The Snail” shows how progress happens when you fearlessly venture out and face the unknown. Directed by masterful visual storyteller AG Rojas, we observe the story of Ajiss, a young boy who challenges obstacles to connect with a world he is passionate about. The boy’s fragility and fearlessness are reflected by an underdog snail, created in CG, as it travels unfazed across harsh environments. MPC LA handled the VFX and colorist Ricky Gausis provided the grade. 




Leo Burnett Chicago

Production Company

Park Pictures


AG Rojas


Robert Bruce & Alwin Kuchler

Agency Global Chief Creative Officer

Mark Tutssel

Agency Chief Creative Officer

Britt Nolan

Agency SVP, Creative Directors

Brian Siedband & Gordy Sang

Agency Creative Director

Rob Calabro

Agency Copywriter

Rob Calabro

Agency Senior Art Director

Luis Marques

Agency Executive Producer

Matt Blitz

Agency Executive Producer

Jackie Kelman Bisbee

Agency Senior Producer

Bonnie Van Steen

Agency SVP, Global Account Director

Radim Svoboda

Agency Account Director

Ashley Beam

Agency Global Account Supervisor

Huy Ngo

Agency SVP, Global Strategy Director

Kara Yang

Agency Strategy Director

Christopher Bridgland

Agency Vice President

Peggy Walter

Production Company Executive Producer

Dinah Rodriguez

Production Company Line Producer

Pete Vitale



VFX Executive Producer

Elexis Stearn

VFX Producer

Brian Friel

VFX Creative Director

Paul O'Shea

VFX Lead

Andre Arevalo

VFX Team

Brian Williams, Ben Persons, Rodrigo Jimenez, Andrew Price, Kevin Pierce, Kyung Park, Michael Wynd & Ryan Taylor



Executive Producer, Color

Meghan Lang

Color Producer

Rebecca Boorsma


Ricky Gausis

Editorial House

Exile Editorial

Editorial Executive Producer

CL Weaver


Conor O'Neill

Original Music

Barking Owl

Sound Design

Michael Anastasi