Samsung’s new campaign reminds viewers of all the ways technology can bring people together—be they students, professionals, friends or families. The brand’s “New Normal” commercial from Leo Burnett and director Mark Zibert advertises all of the connective devices they’ve recently debuted. Namely, the Samsung Gear VR headset, Galaxy Tab S3 and Galaxy S8 smartphone.
MPC LA Creative Director Michael Gregory oversaw both “New Normal” and the brand’s “Do What You Can’t” spot, with each requiring a specialized team of artists. Where “Do What You Can’t” delivered an adorable CG ostrich, “New Normal” offers up frighteningly convincing CG dinosaurs.
MPC colorist Ricky Gausis, whose credits include ZAYN and Taylor Swift’s “I Don’t Wanna Live Forever,” Samsung Surf “The Snail” and Golden Globe-winning series Atlanta, provided the grade for the commercial.
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and semiconductor and LED solutions. For the latest news, please visit the Samsung Newsroom at http://news.samsung.com.
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