Samsung’s new campaign reminds viewers of all the ways technology can bring people together—be they students, professionals, friends or families. The brand’s “New Normal” commercial from Leo Burnett and director Mark Zibert advertises all of the connective devices they’ve recently debuted. Namely, the Samsung Gear VR headset, Galaxy Tab S3 and Galaxy S8 smartphone.
MPC LA Creative Director Michael Gregory oversaw both “New Normal” and the brand’s “Do What You Can’t” spot, with each requiring a specialized team of artists. Where “Do What You Can’t” delivered an adorable CG ostrich, “New Normal” offers up frighteningly convincing CG dinosaurs.
MPC colorist Ricky Gausis, whose credits include ZAYN and Taylor Swift’s “I Don’t Wanna Live Forever,” Samsung Surf “The Snail” and Golden Globe-winning series Atlanta, provided the grade for the commercial.
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and semiconductor and LED solutions. For the latest news, please visit the Samsung Newsroom at http://news.samsung.com.
Leo Burnett
Mark Zibert
Imperial Woodpecker
Bonnie Van Steen
Younghee Lee
Pio Schunker
Daniel Taehyun Kim
Alison Daeun Han
Mark Tutssel
Britt Nolan
Colin Selikow & Vince Cook
Rob Calabro & Ben Steward
Matt Blitz
Radim Svoboda
Ashley Beam
Emily Smith
Christopher Bridgland
Mike Hurley
Kevin Byrdak
Chris Clark
Alec Stern
Doug Halbert
Charlie Cocuzza
Anita Wetterstedt
Ross Giardina
Tonic Films
Susie Neil
Gildardo Martinez
MPC
Ricky Gausis
Meghan Lang
Rebecca Boorsma
Elyse Robinson
MPC
Elexis Stearn
Nicole Saccardi
Dori Sharvit
Michael Gregory
Mike Wynd
David White
Samir Patel
Goutham Hampankatta
Gustavo Bellon, Rodrigo Jimenez, Toya Drechsler, Kathleen Kirkman, Matt Maude, Tim Kafka, Clement Renaudin, Kyung Park, Jacob Patrick, Andrew Price, Lyndsey Horton, Emily Gerich, Meghan Sesnie, Alvaro Segura, Christian Gallagher, Jim Koonce, Thomas Kernan, Ryan Taylor, Dana DiGioia, Matthew Burns, Jared Sanders
Mithun Alex, Debasish Raha, Rajinikanth R, Manideep Setty, P N Arunkumar, S. Sundaramoorthy, Uday Veerepalli, Partha Modal, Radhakrishna Rethinasamy, Shristi Sanyal, Hemanth Anusuri, Shaik Abdul Rahim, Sindhuja B, Sathya Narayanan, Jaswan Vishnu Prasath, Joshi John, Prasanth Palaparthi, Debalina Dasgupta, Mohanakrishnan C, R Vignesh, Sangeetha M
