Samsung, Galaxy S6

MPC Creative direct and produce launch film for the Samsung Galaxy S6 and S6 edge

The film was presented on two vast screens measuring 30 x 90 feet at the Samsung Galaxy Unpacked 2015 event in Barcelona, helping to launch the much-anticipated Galaxy S6 and S6 edge smartphones to an eager crowd of over 5,000 at the event, and many more online around the world.

Head of Creative Strategy, Ben Cyzer said, “It was an honour to work on such a significant and important launch for Samsung, and to bring these beautiful and innovative products to life with cutting edge CG.”

Director Rupert Creswell said of the film, “The main challenge was to perfectly recreate the unique design of the new Galaxy range. Samsung had put every effort into creating a luxury product, with curved glass surfaces and metallic colours that change with the angle of view - it was up to us to do their expert design justice. The film had to be every bit as premium as the range itself.”

As well as the launch film, the team developed a number of graphics sequences that featured throughout the Unpacked event. 



Cheil Worldwide, Korea

Production Company

MPC Creative

Creative Director/Director

Rupert Creswell

Creative Strategy

Ben Cyzer

Executive Producer

Sophie Gunn


Zoe Izzard @ MPC

Music & Sound Design

Nikolai Von Sallwitz



VFX Executive Producers

Jonathan Davies & Paul Branch

VFX Producer

Tom Cole




Richard Fearon

VFX Team

Matthew Jackson, Greg Howe-Davies, Angela Rinaldi , Adriano Cirulli, Alasdair McNeill, Ross McCabe, Pauline Costantini, Hazel Gow, Rune Mansson, Emeric Larochette, Alastair Cross, Mattias Lullini, Filiberto Chiarinelli, Claudio Berinato, Johan Dekker, Marcus Chaloner, Melanie Keyzor, James Thexton, Marcus Chaloner, Claudio Berinato, Filiberto Chiarinelli, Timo Lenton, Bernat Amengual & James McIver