Pacific Life, Ingredients of a Life Well-Lived



New spot for Pacific Life makes waves with help of VFX by MPC

The Pacific Life campaign revolved around telling stories of multiple families evolution over time using the vehicle of the water droplets that stream off of Pacific Life’s iconic whale. Unlike all of Pacific Life’s previous campaigns that all used live action whale breach photography in order to tell their story, MPC adopted a full CG approach to allow the camera to “capture” macro water droplet moments right next to the body of the whale.

Except for the footage that became the center of each animated droplet, all imagery was created fully in CG requiring the team to build photorealistic skies, water, water droplets and, of course, the iconic whale.

Credits

Client

Pacific Life

Agency

M&C Saatchi

Executive Creative Director

Maria Smith

Art Director

Stephen Reidmiller

Dennis Disalvo

Producer

Production

HobNob Productions

Producer

Jonathon Ker

VFX

MPC

Executive Producer

Elexis Stearn

Senior Producer

Mark Driscoll

2D Supervisor

Oliver Caiden

Head of 3D

Ryan McDougal

3D Supervisor, Senior Lighter

Tim Kafka

Lighting

Brendon Eschner

FX Artists

Christian Gallagher, Alvaro Segura

2D Compositor

David Ince

Color

MPC

Colorist

Kris Smale

Executive Producer, Color

Meghan Lang

Producer, Color

Rebecca Boorsma

Associate Producer, Color

Elyse Robinson