Nike, The Conductor

Kobe Makes a Memorable Exit in Nike’s “The Conductor,” from W+K Portland, Mark Romanek and MPC LA

As we bid a fond adieu to one of basketball’s most exciting and successful stars, Kobe Bryant, who plays his last game this week, Wieden+Kennedy Portland and director Mark Romanek send him off in style with a commercial for Nike called “The Conductor.” 

 The anthemic film features “haters” from the Lakers’ fiercest rivals, devoted fans of the Celtics, Kings, Pistons, Knicks, Bulls, Thunder and more who jeer at Kobe as he exits the court holding his head up high. 

 The irony is far from lost because they will probably miss him and his game most of all. MPC LA helped bring this emotive film to life including extending the stadium crowds in over 40 shots.




Wieden+Kennedy Portland

Production Company


Content Director

Mark Romanek


Greig Fraser

Agency Creative Directors

Alberto Ponte & Ryan O'Rourke

Agency Copywriter

Josh Bogdan

Agency Art Director

Jacob Weinstein

Agency Executive Producer

Matt Hunnicutt

Agency Senior Producer

Molly Tait Tanen

Agency Producer

Mauricio Granado

Production Company Managing Director

Eric Stern

Production Company Executive Producer

Sue Ellen Clair

Production Company Line Producer

James Graves



VFX Executive Producer

Elexis Stearn

VFX Producer

Brian Friel & Deepanjali Singh

VFX Supervisor

Michael Gregory



Executive Producer, Color

Meghan Lang

Color Producer

Rebecca Boorsma

Color Assist

Kristopher Smale


Mark Gethin

Editorial Exile Editor

Eric Zumbrunnen

Editing Post Executive Producer

CL Weaver

Editing Post Producer

Brittany Carson

Music and Sound Company

Beacon Street Studios


Andrew Feltenstein & John Nau

Sound Designer

Rommel Molina


"I've Been Hating You Too Long To Stop Now"

Music and Sound Producer

Leslie DiLullo


Beacon Street Studios


Rommel Molina

VFX Team

Brian Williams, Jadan Duffin, Avinash Bhandary, S. Sundaramoorthy, S Rajesh, Mithun Alex, S. Samson Samuel, Mithilesh G, Sreejimol CP, Likin Ganpathy CP, Mohanakrishnan C, Padma Priya, Craig Savio Padua, Sreenivasa Aditya Yanamalach, Hemanth Anusuri, Bakiyaraj P, Matthew Burns & Luis Rodriquez