The latest Milka brothers campaign aims to remind us to switch off our devices more often and spend some quality time together with our loved ones. Because the best moments in life, the most magical, are the ones we spend with the people we love.
The heartwarming film follows two brothers through adolescence while highlighting their trials with love, magic and above all else chocolate.
Ricky Weissman, Creative Director at MPC Amsterdam describes how the team were tasked with bringing an extra layer of magic to this already beautiful piece: “The film called for several Milka Character Cookie jars to be animated and composited into live action environments seamlessly. We also created and designed a moment with some larger than life shadow puppets that worked very nicely. With the help of our 3d modeling/animation teams and compositing teams we were able to deliver a beautiful set of results that intermingle and help define the reality of this story”.
This marks a continued collaboration between MPC Amsterdam and Wieden + Kennedy Amsterdam following the recent Milka “Dark Milk” spot.
Milka
W+K Amsterdam
Guney Soykan
Mohamed Diaa
Eric Quennoy, Mark Bernath
Javier Perroud
Kristina Jorgensen
Acne
Tomas Skoging
Olle Lindgren
Mats Wolgers
Fredrik Backar
MPC
Lauren Loftus
Graeme Turnbull
Chris Welsby, Ankan Sanyal , Srinivas Rao Rella
Mat Ellin
Kedar Joshi
Bangalore
Suvojit Ghosh
Bijees, Manu PS, Shoaibh Ahmed
Mithun Jacob Alex
Jahnvi Mistry, Rahul Verma, Ravindra Gowda, Vipin Tripathi
White House London
James Forbes-Robertson
Wave Studios
Alex Nicholls-Lee