McDonald's, Love Affair



Sonny London's Guy Manwaring and Leo Burnett team up with MPC to create tongue-in-cheek perfume spoof for McDonald’s

Leo Burnett London takes inspiration from the world of perfume advertising to promote McDonald's new high-end burger menu - The Signature Collection.

VFX Supervisor Alex Gabucci says: “We love a spoof. And this spot contains all the cheesy motifs we’ve come to love from luxury perfume ads – hazy lighting effects, fade-outs, jewelry with an extra sparkle — all with a playful twist.  Right up our street. Working with Guy and Leo’s was brilliant – they were open to new ideas, and super collaborative – the perfect mix. Having the freedom and time to experiment, dialling perfume cues up and down, is always a great way to work.”

Credits

Agency

Leo Burnett London

Director

Guy Manwaring

Production Company

Sonny London

Creative Director

Peter Heyes

DoP

Marc Gomez

Art Directors

Jon Fox, Peter Heyes

Copywriters

Rik Brown, Peter Heyes

Producer, Leo Burnett

David Riley

Producer, Sonny London

Amy Appleton

VFX

MPC

VFX Supervisor

Alex Gabucci

VFX Producer

Louise Unwin

Grade

MPC

Colourist

George K

Sound Design

Parv Thind & Jack Sedgwick @ Wave

Editor

Mark Edinoff @ Work Post