Leo Burnett London takes inspiration from the world of perfume advertising to promote McDonald's new high-end burger menu - The Signature Collection.
VFX Supervisor Alex Gabucci says: “We love a spoof. And this spot contains all the cheesy motifs we’ve come to love from luxury perfume ads – hazy lighting effects, fade-outs, jewelry with an extra sparkle — all with a playful twist. Right up our street. Working with Guy and Leo’s was brilliant – they were open to new ideas, and super collaborative – the perfect mix. Having the freedom and time to experiment, dialling perfume cues up and down, is always a great way to work.”
Leo Burnett London
Jon Fox, Peter Heyes
Rik Brown, Peter Heyes
Parv Thind & Jack Sedgwick @ Wave
Mark Edinoff @ Work Post