Marks & Spencer, Spend It Well



Valenstein & Fatt’s first campaign for M&S, with VFX and grade by MPC, introduces a new proposition for the retail brand centered on attitude and empowerment

‘Life is short.  And spending it well isn’t always about saying yes.’

Directed by Riff Raff Films’ François Rousselet, and narrated by award-winning British actor Helen McCrory, this spot is about having the conviction to say ‘no’ – no to everything from uncomfortable knickers to bad relationships.

The team here at MPC created the VFX and grade for the empowering ad, which is set to a new arrangement of David Bowie’s ‘Rebel Rebel’ and aptly introduces an inspirational tone of voice for the retail brand as part of an integrated campaign, including TV, social, digital, press, outdoor, radio and in-store activation. 

Ultimately, it sends us one resounding message: you only get one life… #SpendItWell

Credits

Agency

Valenstein & Fatt

Director

François Rousselet

Production Company

Riff Raff Films

Chief Creative Director

Vicki Maguire

Creative Directors

Danielle Noël, Thom Whitaker

Producers, Valenstein & Fatt

Marcus Eley, James Plaxton

DoP

Matias Boucard

Editor

Dominic Leung

Producer, Riff Raff Films

Cathy Hood

Executive producer, Riff Raff Films

Matthew Fone

VFX

MPC

VFX Supervisor

Alex Lovejoy

VFX Producer

Louise Unwin

VFX Team

Alex Snookes, Guillaume Weiss, Vinoth Kumar, P N Arunkumar, Swarup Kumar Panigrahi, Srinivas Achary, Likin Ganpathy CP

Grade

MPC

Colourist

Richard Fearon

Soundtrack composer

Luis Almau

Narrator

Helen McCrory

Audio post-production

Wave