MPC creates ‘Magic and Sparkle’ for M&S’s Christmas campaign with Y&R and Director Johan Renck

MPC crafted the VFX and grade on the 2013 Christmas spot, starring an effervescent all-British cast on a journey inspired by celebrated fairytales. The campaign features stunning brand ambassador Rosie Huntington Whitely alongside model David Gandy and iconic actress Helena Bonham Carter in a two minute online film and 60” TVC. 

Opening with an Alice-in Wonderland influenced sequence, Rosie topples from the real world through a manhole in the road. MPC manipulated in camera footage of Rosie falling, before scaling and animating the images so she appears to descend into the passage. The VFX team enhanced most of the shots across the film with CG and shot snow elements, as well as extending the impressive number of sets used.