Marks and Spencer, Magic & Sparkle - Behind the Scenes

Take a look behind the scenes of the 2014 Marks & Spencer Christmas campaign, featuring two cheeky fairies named Magic and Sparkle.

Directed by Philippe Andre through Independent Films and conceived by RKCR/Y&R, the spot uses a combination of fully CG environments and projected digital matte painting to create the realistic city. A complex rig system allowed the actresses to fly across set before they were composited into the shots.