MPC and Dougal Wilson serve up an intergalactic feast for Lurpak with W+K

Enormous pomegranates and an 8-foot tall carrot- Lurpak’s new spot features oversize prop builds and inventive filming techniques to launch the new Cook’s Range. Directed by Dougal Wilson and with VFX from MPC, the advert draws inspiration from 2001: A Space Odyssey and aims to position the Cook’s Range as a companion in the kitchen for food lovers embarking on exhilarating food adventures.