Lucozade, Made to Move



Champion boxer Anthony Joshua stars in Lucozade Sport’s new campaign in the ‘Made to Move’ series by Valenstein & Fatt, with VFX and grade by MPC

Directed by Smuggler’s Christopher Hewitt, this evocative 90-second short film - shot on 35mm - stars world-championship boxer Anthony Joshua, bringing to the fore the fearless attitude that has made Joshua the fighter he is today: Nobody moves forward by standing still.

A beautiful chronicle of Anthony’s life, the spot is a portrayal of how his innate desire to keep moving forward has put him at the top of his game, now competing in the hotly anticipated World Heavyweight unification blockbuster against Wladimir Klitschko.

MPC delivered all VFX, including boxing ring crowd scenes, and grade is by MPC’s Houmam. 

Anthony Joshua fights Wladimir Klitschko for the IBF World Heavyweight title, the IBO Championship and the WBA Super Championship at Wembley Stadium, in front of a sold-out, 80,000+ crowd and live on Sky Sports Box Office, on Saturday 29 April.

Credits

Agency

Valenstein & Fatt

Director

Christopher Hewitt

Production Company

Smuggler

Executive Creative Director

Dominic Goldman

Creative

Dominic Goldman

Head of Production

Jacqueline Dobrin

Assistant Producer

Leah Stolerman

Editor

Dan Sherwood

Producer

Adam Evans

Executive Producer

Fergus Brown / Emma Butterworth

DP

Matthias Rudh

VFX

MPC

VFX Supervisor

Bruno Fukumothi

VFX Producer

Louise Unwin

Grade

MPC Remote Grade

Colourist

Houmam