Kia, Rain



Mark Gethin grades Kia’s latest ad with Lebron James

Over the years, Lebron James has faced his fair share of external doubt. In his new ad with Kia, however, he equates doubt to a drizzle of rainenough to wear away at a weaker person, but certainly not him. In spite of the trials and tribulations being a celebrity athleteor top international auto brandmay pose, James and Kia power on and invite viewers to “Doubt No More.”

Kia tapped David & Goliath, RESET director Johnny Green and DP Joost Van Gelder for the commercial. MPC Creative Director for Color Mark Gethin provided a beautiful grade to match the dramatic message and cinematography.

Credits

Agency

David & Goliath

Director

Johnny Green

Production Company

RESET

D & G Chief Creative Officers

Bobby Pearce/Colin Jeffery

Executive Creative Director

Gustavo Sarkis

Associate Creative Director/Copywriter

Devin Heatley

Senior Art Directors

Geovanny Panchame, Danny O’Connor

Senior Copywriter

Kurt Warner

RESET Executive Producers

Jeff McDougall, Jen Beitler

Head of Production

JP Colombo

Producer

Greg Schultz

Director of Photography

Joost Van Gelder

Editorial

Spinach Editorial

Editor

Steve Gandolfi (Courtesy of Cut+Run)

Assistant Editor

Luc Giddens

Executive Producer

Jonathan Carpio

Producer

Patricia Gushikuma

Music/Sound Design

Barking Owl

Executive Producer/Creative Director

Kelly Bayett

Sound Designer

Patrick Navarre

Mixer

Morgan Johnson

Producer

Ashley Benton

Grade

MPC

Colorist

Mark Gethin

Executive Producer

Meghan Lang

Color Producer

Rebecca Boorsma

Associate Color Producer

Elyse Robinson