HP Enterprises, Helping Michael Say Yes with Hybrid IT



MPC partners with Wayne McClammy and Publicis to create HP Enterprises’ “NoBot”

MPC continues a long-standing relationship with hungry man’s Wayne McClammy, with collaborations including Call of Duty: Black Ops 3, GEICO and State Farm, for HP Enterprises’ new commercial.

For the spot, Publicis NY dreamed up Michael, a robotic naysaying employee whom HP lovingly called the “NoBot.” Then award-winning DP Hoyte van Hoytema, MPC and Legacy prosthetics all collaborated to bring him to life via top-notch cinematography, CG, grade and a bit of McClammy’s signature wit.

MPC LA colorist Ricky Gausis graded the commercial. CD Rob Hodgson oversaw MPC’s VFX team, with Benji Davidson VFX supervising, Jim Spratling leading 2D and Rune Mansson leading 3D. MPC’s artists in LA and Bangalore made quick work of blending the CG on Michael’s wrists, neck and head in to match the rest of Michael’s body and surroundings, in a very tight schedule.

Credits

Agency

Publicis NY

Director

Wayne McClammy

Production Company

hungry man

Agency Executive Producer

Lauren Schneidmuller

DP

Hoyte van Hoytema

Prosthetics

Legacy

Grade

MPC

Colorist

Ricky Gausis

Executive Producer, Color

Meghan Lang

Color Producer

Rebecca Boorsma

Associate Color Producer

Elyse Robinson

VFX

MPC

Executive Producer, VFX

Karen Anderson

Producer

Mark Driscoll

Production Coordinator

Alex Ramos

Bangalore Line Producer

Goutham H

Creative Director

Rob Hodgson

VFX Supervisor

Benji Davidson

2D Lead

Jim Spratling

3D Lead

Rune Mansson

2D Artists

Sandra Ross, Oliver Caiden, Trishul Pani Mishra, Aginesh Kizhakkyal Meethal, Vishal Digambar Mule

3D Artists

Brendon Escsher, Dominic Edwards, Matthew Burns, Rodrigo Carrasco, Ted Abeyta, Jared Sanders, Meghan Sesnie, Ankit Dheeraj, Jacob Oomen, Ganesh Kumar, Earnest Victor