Iconic bread brand, Hovis, launches a new TV advert to launch the latest addition to its baking portfolio, the “Hovis Good Inside™” range.
Created by Mother and directed by Johnny Hardstaff for Academy, the ad draws on the brand’s iconic heritage for seeing the world through the eyes of a child.
In this exciting spot we see three kids doing everything they can to escape the clutches of a house that will stop at nothing to keep them inside. Will they make it out or will the house have its way and keep them trapped in its clutches?
Joe Guest @ Final Cut
Sam Ashwell @ 750mph
Andreu Lucio & Anthony Bloor
Steve Oakley, Jessie Amadio, Olivier Sicot, Edward Taylor, Amir Bazazi, Tushar Kewlani, David Filipe, Alessandro Granella, Nick Smalley, K. Gandhiraj, Manjunath Ramakrishnaiah, Monalisa Xess, Shashi Kant Kamal, Sravan Kumar, Abhinandan Madhu, Caroline Pires, Akhil K.P, Martin Joas & Zach Zhao