Hovis Gives it’s Iconic ‘Boy-on-a-Bike’ Advert a Fresh Feel

Iconic bread brand, Hovis, launches a new TV advert to launch the latest addition to its baking portfolio, the “Hovis Good Inside™” range.

Created by Mother and directed by Johnny Hardstaff for Academy, the ad draws on the brand’s iconic heritage for seeing the world through the eyes of a child. 

In this exciting spot we see three kids doing everything they can to escape the clutches of a house that will stop at nothing to keep them inside. Will they make it out or will the house have its way and keep them trapped in its clutches?