MPC LA provides VFX and grade for fun Horizon Organic commercial

Horizon Organic’s sweet new commercial from Fallon and director Ayse Altinok shows kids dancing, goofing around and enjoying the brand’s healthy dairy products. The slogan for this campaign, “we’re all for weird, just not in food,” reminds audiences that weird can be great when it comes to kids expressing themselves but not when it comes to the ingredients going into their food.

The commercial will play before the start of children’s movies at theaters nation-wide throughout 2017. MPC artist Cynthia Lee led VFX and colorist Mark Gethin graded the spot.