Horizon Organic



MPC LA provides VFX and grade for fun Horizon Organic commercial

Horizon Organic’s sweet new commercial from Fallon and director Ayse Altinok shows kids dancing, goofing around and enjoying the brand’s healthy dairy products. The slogan for this campaign, “we’re all for weird, just not in food,” reminds audiences that weird can be great when it comes to kids expressing themselves but not when it comes to the ingredients going into their food.

The commercial will play before the start of children’s movies at theaters nation-wide throughout 2017. MPC artist Cynthia Lee led VFX and colorist Mark Gethin graded the spot.

Credits

Director

Ayse Altinok

Agency

Fallon

Production Company

Biscuit Filmworks

Agency Producer

Andrew Koningen

VFX

MPC

Creative Director

Rob Hodgson

2D Lead/ VFX Supervisor

Cynthia Lee

2D Artist

Sandra Ross

Executive Producer

Karen Anderson

Producer

Sarah Laborde

Production Coordinator

Alex Ramos

Grade

MPC

Colorist

Mark Gethin

Executive Producer, Color

Meghan Lang

Color Producer

Rebecca Boorsma

Associate Color Producer

Elyse Robinson