Heineken, The Tutorial

MPC, Publicis Italy and MJZ re-create the Monaco Grand Prix for Heineken F1

Continuing on from Heineken’s ‘When You Drive Never Drink’ ad featuring Formula1 legend Sir Jackie Stewart, the brand has launched ‘The Tutorial’ directed by MJZ’s Nicolai Fuglsig as part of its global F1 partnership.

The film features former F1 driver and current commentator David Coulthard, showing a novice an insight into the high-speed world of Formula 1; from exclusive parties on yachts to the gritty tire changes in the pit lanes.

MPC were challenged to not only re-create the Monaco Grand Prix circuit, but to re-create it at night, something never done before. In order to realise Fuglsig’s hyper-real stylistic look, the VFX artists needed to re-create the glitz and glamour of the Monaco GP atmosphere, including spectators, race marshals, super yachts and fireworks that are present at Grand Prix races along with road markings, grandstands and barriers.

This was achieved through extensive matte paintings, CG grandstands, CG crowd replication, the odd CG car as well as extensive compositing work uniting all the elements. 

The limited amount of reference footage available due to the race being continually underway during the day was a challenge, and therefore extensive research was required.

Creative Director at MPC, Bill McNamara, comments “Right from the start we knew the shoot was going to be a big challenge because of the time restrictions around shooting in Monaco. After the first PPM it was clear that Nicolai had a very specific look in mind so we had to make sure we captured everything we needed. It was inevitable the crew would break up into smaller units which then worked very closely with Kasper & Nicolai to ensure they got everything in the style the guys were looking for.

It always great fun working with Nicolai and we’re really happy with the final films and how we have made the Monaco Grand Prix look as good at night as it does in the day.” 

Behind the Scenes




Publicis Italy

Production Company



Nicolai Fuglsig

CEO & ECD Publicis Italy & Global Chief Creative Officer Publicis WW

Bruno Bertelli

Executive Creative Director Publicis Italy

Cristiana Boccassini

Executive Creative Director Publicis Milano

Luca Cinquepalmi

Executive Creative Director Publicis Milano

Marco Venturelli

Associate Creative Director- Art Director

Francesco Epifani

Associate Creative Director- Copywriter

Paolo Bartalucci

Head of Television

Silvia Cattaneo


Kasper Tuxen



Production Company Executive Producer

Helen Kenny

Creative Director, MPC

Bill McNamara

Shoot Supervisor

Bill McNamara

VFX Supervisor 3D

Greg McKneally

VFX Producer

Dafydd Upsdell




Jean-Clément Soret

Production Company Producer

Karen O’Brian

VFX Team

Alex Lovejoy, David Filipe, Daniel Benjamin, Andrew Roberts, Matt Jackson, Liam Kelly, Charles Downman, Patrick Zentis, James Aston, Thomas Carrick, Will Laban, Masahito Yoshioka, Nate Lapinski, Cynthia Collins, Rajkumar C., Silambarasan R P, Venkatesh Rajagopal, Partha Modal, Ankit Dheraj Toppo, Elangovan Ganeshan, Ganesh Kumar S., Hemanth Anusuri, Manoj Ravi, Prashanth Paramasivam, Sivapriyan, Sreenivasa Aditya Yanamalachintala, Debalina Dasgupta, Rajesh Kumar, S. Samson Samuel, Joshi John, Joslin Job Mathew, Karthi G, Kiran Veeraswarapu, M D Karthikeyan, Manu PS, Praveenkumar Samiraj, R Kumaresan, Shalwin Shaiju, & Yasasvini.V