MPC partners with Sonny London's Fredrik Bond and Publicis Italy for Heineken’s UEFA Champions League ‘Share the Drama’ campaign, starring Ronaldinho, Van Nistelrooy and Dudek

Directed by Fredrik Bond at Sonny London, these three 60-second spots recreate iconic moments in football, and all the 'blockbuster' style tension and drama that go with them. Our teams of VFX artists worked closely with Fredrik and our creative partners at Publicis Italy to bring  ’The Wall’, ’The Chase’, and ’The Last Duel’ to cinematic life - football fans will have no problem identifying these historic sporting moments. As Publicis Italy put it: "A UCL match is a blockbuster show worth watching as it is an unpredictable story that is written live by the best players in the world."

Creative Director (2D) Bill McNamara says: "It was great to work on this project from the very early stages of production and collaborate with Fredrik and Publicis Italy to help design each world  from the futuristic army of drones in the Ronaldinho spot to the foggy 18th-Century world of the Dudek film. The end result is a real collaboration of VFX and production.”

The Wall

The Chase

The Last Duel

VFX Breakdown