Heineken, Prep Talk

MPC, Guy Ritchie and Publicis Milan help José Mourinho deliver his latest ‘Prep Talk’ for Heineken

Heineken’s TV ad ‘Prep Talk’ marks the beginning of the UEFA Champions League. In the film we see Jose Mourinho, Football Manager of Premier League club Manchester United, who are not in the league this year, delivering a powerful and stormy pep talk. The comedic film directed by Independent’s Guy Ritchie was conceived through Publicis Milan and it highlights the drink brand’s sponsorship of the Champions League. 


MPC artists created VFX throughout the spot. In particular, establishing the look, feel and flow of the storm saw artists thinking on their feet and collecting elements from all kinds of places, including a coincidental mid-night storm in London. Real footage filmed on a phone from a bedroom window was then augmented into the DMP. 




Publicis Italy

Production Company



Guy Richie

CEO & ECD Publicis Italy & Global Chief Creative Officer Publicis WW

Bruno Bertelli

Executive Creative Director Publicis Italy

Cristiana Boccassini

Executive Creative Director Publicis Milano

Luca Cinquepalmi

Executive Creative Director Publicis Milano

Marco Venturelli

Associate Creative Director- Art Director

Francesco Epifani

Associate Creative Director- Copywriter

Paolo Bartalucci

Head of Television

Silvia Cattaneo



VFX Supervisor 2D

Rod Norman

VFX Supervisor 3D

Carsten Keller

VFX Producer

Phil Whalley




Jean-Clément Soret

VFX Team

Tom Harding, Ruairi Twohig, Alexander Kulikov, David Filipe, Edward Taylor, Denis Krez, Mike Cosgrave, Neil Miller, Steve Oakley, Silambarasan R P, Sugumar S, Venkatesh Rajagopal, Hemalatha T, Jaswan Vishnu Prasat, K. Gandhiraj, Karthi G, Kiran Veeraswarapu, Kishan Katrimal, Likin Ganpathy CP, Maheswar Konda, Manu Gopalakrishnan, Mohan Pugaz, Padma Priya, Praveenkumar Samiraj, R Kumaresan, Rajesh Kumar, Sangeetha M, Shyam Babu, Srikanth Salla & Yasasvini