Gallery
Heineken’s TV ad ‘Prep Talk’ marks the beginning of the UEFA Champions League. In the film we see Jose Mourinho, Football Manager of Premier League club Manchester United, who are not in the league this year, delivering a powerful and stormy pep talk. The comedic film directed by Independent’s Guy Ritchie was conceived through Publicis Milan and it highlights the drink brand’s sponsorship of the Champions League.
MPC artists created VFX throughout the spot. In particular, establishing the look, feel and flow of the storm saw artists thinking on their feet and collecting elements from all kinds of places, including a coincidental mid-night storm in London. Real footage filmed on a phone from a bedroom window was then augmented into the DMP.
Publicis Italy
Independent
Guy Richie
Bruno Bertelli
Cristiana Boccassini
Luca Cinquepalmi
Marco Venturelli
Francesco Epifani
Paolo Bartalucci
Silvia Cattaneo
MPC
Rod Norman
Carsten Keller
Phil Whalley
MPC
Jean-Clément Soret
Tom Harding, Ruairi Twohig, Alexander Kulikov, David Filipe, Edward Taylor, Denis Krez, Mike Cosgrave, Neil Miller, Steve Oakley, Silambarasan R P, Sugumar S, Venkatesh Rajagopal, Hemalatha T, Jaswan Vishnu Prasat, K. Gandhiraj, Karthi G, Kiran Veeraswarapu, Kishan Katrimal, Likin Ganpathy CP, Maheswar Konda, Manu Gopalakrishnan, Mohan Pugaz, Padma Priya, Praveenkumar Samiraj, R Kumaresan, Rajesh Kumar, Sangeetha M, Shyam Babu, Srikanth Salla & Yasasvini
