Beauty in Craft
This year, D&AD came to the MPC London studio to take a closer look at the artistry and craft that went into last year’s Pencil award-winning Christmas campaign for German supermarket chain, EDEKA.
D&AD interviewed our artists on the special effects, lighting requirements and the CG elements that elevated the popular advert conceived by Jung von Matt.
The film is part of D&AD’s Beauty In Craft series, a series of short films uncovering the magic behind D&AD Pencil winning crafts, sponsored by Shutterstock.
David Moss @ D&AD
Jessie Amadio, Rod Norman, Guillaume Weiss, Chris Welsby & Marti Madeddu