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Dr. Pepper’s new hero, the CraveRider, makes his debut by pleasantly surprising a few thirsty sports fans in the brand’s “Watch Party” commercial. CraveRider’s signature look includes a retro haircut, life vest and a jet ski that rides on… you guessed it, Dr. Pepper.
“Watch Party” is the first spot in the new campaign from Deutsch and Smith & Jones director Ulf Johansson. MPC’s LA and Bangalore artists worked closely with both the agency and Johansson, perfecting the grade, CG liquid and overall visuals needed to achieve the right comedic effect.
MPC’s CG Lead Clement Renaudin said, “I really loved the creative back and forth with Deutsch and Ulf. The look of the main fluid simulation was established early enough to leave a maximum of time to refine it and make it photoreal. It was great to nail such a heavy effect and see it serve such a comedic purpose.”
In addition to Renaudin, MPC’s Jim Spratling led 2D and Creative Diretor Michael Gregory oversaw the project. Colorist Ricky Gausis provided the grade.
Dr. Pepper
Ulf Johansson
Deutsch
Smith & Jones
Jim Trebilcock
Jaxie Alt
Derek Dabrowski
Amanda Breaux
Stefanie Conrad
Pete Favat
Jason Bagley
Brett Craig
Ryan Lehr, Erick Mangali
Curtis Petraglia
Andrew Kong
Vic Palumbo
Megan Meloth
Lucy Herzog
Eryk Rich
Samantha Barbera
Adam Graves
Helen Murray
Taylor Reid
Jonathan King
Mike Sheldon
Kim Getty
Philippa Smith
Tori King
Natalie Isaac
Cut + Run
Frank Effron
Kelly Henson
MassiveMusic
Tim Adams, Ben Einziger
Kiki McDaniel
Lime Studios
Susie Boyajan
Mark Meyuhas
Peter Lapinski
MPC
Ricky Gausis
Meghan Lang
Rebecca Boorsma
Elyse Robinson
MPC
Michael Gregory
Karen Anderson
Nicole Saccardi
Dori Sharvit
Jim Spratling
Clement Renaudin
Amy Richardson
Alex Lovejoy
Goutham Hampankatta
Bakiyaraj Pandurangan
Gustavo Bellon, Toya Drechsler, Andre Arevalo, Michael Gregory, Steve Blakey, Denis Gauthier, Alvaro Segura, Cameron Walser, Christian Gallagher, David White, Nate Lapinski, Rune Mansson, Ryan Taylor, Ted Abeyta
Sugumar S, Joyett Fernandes, Sachin Sureshrao Dhapudkar, Swarup Kumar Panigrahi, Gowri Shankar Velusamy D, Radhakrishna Rethinasamy, Shaik Abdul Rahim, Sindhuja B, Sravan Kumar, Sreenivasa Aditya Yanamalachi, Suhas Bhat, Ganesh Kumar S, Arulanandhan, Joslin Job Mathew, K. Gandhiraj, Maheswar Konda, Manu Gopalakrishnan, Praveenkumar Samiraj, Rajesh Kumar, Sangeetha M, Shyam Babu, Sudheesh TV, Shalwin Shaiju, Ragesh R
