Feel the love in Diesel's SS17 campaign with grade by Ricky Gausis and VFX by MPC Amsterdam

In an increasingly divisive time, many brands are making bold statements to promote acceptance and equality. Diesel looks to position themselves among the lovers and the dreamers with their new commercial, “Make Love Not Walls.” The ad showcases Diesel’s Spring/Summer 2017 collection and features a notably progressive cast of models and dancers.

The ad was conceptualized by Anomaly Amsterdam, directed by David LaChapelle and shot by DoP Fredrik Jacobi. MPC Amsterdam led visual effects and colorist Ricky Gausis graded the spot via MPC’s Remote Grading network.

Watch Diesel spread the love in the commercial below.