Cravendale, Moonicow

Michael Cumming at Moxie directs Wieden + Kennedy’s ‘Moonicow’ for Cravendale

‘Moonicow’ plays on the theme of local myths with this kooky 60-second mockumentary, with VFX and grade by MPC, set in the fictional village of Cravendale. Residents – or ‘Cravendalians’ – claim their milk’s fresh taste comes from the mythical Moonicow, which only appears in the light of the moon.

Gallery

Agency

Wieden & Kennedy London

Director

Michael Cumming

Production Company

Moxie

Executive Creative Directors

Tony Davidson, Iain Tait

Creative Directors

Dan Norris, Ray Shaughnessy

Creatives

Alexandra Sattlecker, Linda Weitgasser

Creative Producer

Giedre Miniotaite

TV Producer

James Laughton

Line Producer

Alicia Heale

VFX

MPC

VFX Supervisor

Jonathan Box

VFX Producer

Sophie Hogg

Grade

MPC

Colourist

Jean-Clément Soret

Sound Designer

Mike Bamford @ String and Tins

Sound Producers

Sam Brock, Matej Oreskovic

We craft spectacular visual experiences in any space, on any screen.

MPC London 03:20

MPC Vancouver 19:20

MPC Bangalore 07:50

MPC New York 22:20

MPC Amsterdam 04:20

MPC Montreal 22:20

Mikros-MPC 04:20

MPC Shanghai 10:20