Citroën, Inspired By You Since 1919

Insurrection’s François Rousselet partners with Traction for Citroën’s charming ‘Inspired By You Since 1919’ campaign

Citroën’s endearing new spot - as part of its international brand campaign – starts in 1919 and takes us on a journey through various times in which the models of the mark tend to a hitchhiker’s needs. The ad’s VFX was done by Mikros-MPC and remotely graded in MPC London by Richard Fearon.

Gallery

Agency

Traction

Director

François Rousselet

Production Company

Insurrection

Creative Directors

Stéphane Xiberras, Nicolas Lautier

Copywriter

Jean-Romain Sparano

Art Director

Matthieu Vivinis

DOP

Stéphane Fontaine

Producer, Insurrection

Hélène Daubert

VFX

Mikros-MPC

Head of Advertising

Fabrice Damolini

VFX Producer

Malica Benjémia

Remote Grade

MPC London

Colourist

Richard Fearon

VFX Team

Franck Lambertz

Editor

Nicolas Larrouquere

Sound Production

Gum

We craft spectacular visual experiences in any space, on any screen.

MPC London 17:07

MPC Vancouver 09:07

MPC Bangalore 22:37

MPC New York 12:07

MPC Amsterdam 18:07

MPC Montreal 12:07

Mikros-MPC 18:07

MPC Shanghai 01:07