British Airways, Made in Britain



MPC teams up with Oglivy and British Airways to mark the airlines 100th anniversary

The ad, created by Ogilvy UK and directed by Tom Tagholm through Park Pictures, is British Airways first brand campaign in six years. The 'love letter' to Britain sees stars including Olivia Coleman, Anthony Joshua and Riz Ahmed travelling alongside people from all walks of life, spotlighting some of the characteristics that make Britain a special place.

MPC covered the VFX, which involved 3 CG planes shots, crafting various backdrops to extend the shots and adding details such as the ‘BA 100’ logo throughout the film.

The advert was named Campaign's 'Pick of the Week' and was awarded 5 stars by David Reviews for their ‘Pick of the day’.

Gallery

Credits

Client

British Airways

Agency

Oglivy UK

Agency Producer

Danielle Sandler

Production Company

Park Pictures

Director

Tom Tagholm

DOP

Benjamin Loeb

Executive Producer

Stephen Brierley

Producer

Fran Thompson

Post Production

MPC

VFX Supervisor

Tom Harding

3D Lead

Dom Alderson

VFX Team

Lucie Brant

Colourist

George K

Executive Producer

Amy Richardson

Editor

Tim Hardy @ Stitch