Directed by Thomas Ralph, the new 'Is It OK for Guys?' spot is the latest installment of Axe's Find Your Magic campaign, which launched last year by urging men to ditch ‘macho stereotypes’ and embrace a more enlightened version of masculinity instead.
With VFX created by MPC Amsterdam, this new spot breaks away from the traditional approach and helps break the cycle of 'toxic masculinity'.
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Carlo Cavallone, Stuart Harkness
Laura Visco, Matt Heck
Paul O’Reilly & Stitch London
MPC Remote Grade
Ed Downham/Alex Nicholls-Lee