Directed by Thomas Ralph, the new 'Is It OK for Guys?' spot is the latest installment of Axe's Find Your Magic campaign, which launched last year by urging men to ditch ‘macho stereotypes’ and embrace a more enlightened version of masculinity instead.
With VFX created by MPC Amsterdam, this new spot breaks away from the traditional approach and helps break the cycle of 'toxic masculinity'.
Join the conversation at #FindYourMagic
72andSunny Amsterdam
Thomas Ralph
Caviar
Carlo Cavallone, Stuart Harkness
Laura Visco, Matt Heck
Joseph Guy
Georgianna Gregori
Jorgen Sibbern
Stephanie Oakley
Matt Marty
Scott O’Donnell
Charlie Lodder
Paul O’Reilly & Stitch London
MPC Amsterdam
Gwenn Hardouin
MPC Remote Grade
George K
Wave Amsterdam
Ed Downham/Alex Nicholls-Lee