The two minute film features dramatic metaphors to illustrate the power and speed of the TT RS, RS 3, R8 Spyder, and R8 Coupe, flipping the notion that it is the drivers who are doing the testing.
MPC then performed full scale VFX to bring these powerful metaphors to life and visually express just how innovative and timeless these models are.
Extensive concept, previs and exploratory transformation FX were done by the entire MPC team involved to get the desired timings that would showcase the metaphors off in the best possible way. We then added further liquid FX, air distortion, sparks and particles to create the final stunning visual.
MPC also carried out clean up, set extension and car beauty work across the full edit.
Audi Sport
Venables Bell & Partners
Stink LA
Salomon Ligthelm
Paul Ure
Jeff Baron
Matt Flaker
Rich North
Rus Chao
Justin Moore
Final Cut LA
Rick Russel
Ana Orrach
Zoe Schak
MPC
Rob Hodgson
Ryan McDougal
Jim Spratling
Rune Mansson, Christian Gallagher, Ali Rizvi, Alvaro Segura, Clement Renaudin, Jim Koonce, Pascual Rubio Cervera, Lyndsey Horton, Samir Patel, Andrew Price, Jacob Patrick, Mithilesh.G, Anupam Kumar, Pramod Dwivedi, Anurag Singh
Oliver Caiden, Kenneth Robin
Deepanjali Singh
Partha Modal