The latest spot to promote Argos’ Spring Summer collection sees an array of every-day home furnishings transform into high-fashion outfits, under the concept of ‘So Stylish You Can Wear It’.
The fun piece was directed by Traktor through Stink productions, with VFX by MPC London and grade by Jean-Clément Soret.
On discussing the fresh approach for Argos, Bevis Jones, MPC VFX Supervisor, said “It was a pleasure to collaborate with the team and work out the best VFX solutions to create this fun pastiche fashion brief. The ad looks great and is an original and brave way for Argos to be selling homeware.”
Yan Elliott & Micky Tudor
Alice Burton, Carl Storey
Ed Cheeseman @ Final Cut
Munzie Thind @ Grand Central Sound