Argos, 'Ready for take off'

Independent’s Gary Freedman, CHI&Partners and MPC partner on this festive spot for Argos, first of the 2017 Christmas ad campaigns to hit screens

Featuring a futuristic rocket-powered CG super-sleigh crafted by artists at MPC, ‘Ready For Take Off' transports viewers to a magical Argos distribution centre where a troupe of elves help Santa to deliver hundreds of thousands of gifts across the country at record speed. 

In a Q&A on the ad published in shots, creative director Laura Rogers says, "The scale of the operation was epic in every respect. We had a hundred elves and thousands of presents on set. Throw in some stunts, several overnight shoots and a language barrier and you’ve got a grueling week of shooting. But that only got us halfway. The team at MPC worked tirelessly for several weeks transforming an airport in Kiev into a magical elf world. It was amazing. It was exhausting. We’re all ready for the Christmas break.”






Gary Freedman

Production Company


Executive Creative Directors

Yan Elliott & Micky Tudor

Creative Director

Laura Rogers


Hayley Hammond, Dan Dehlavi


David Ungaro

Producer, CHI&Partners

Charles Crisp

Assistant Producer, CHI&Partners

Alfie Glover-Short

Executive Producer, Independent

Jani Guest

Producer, Independent

Chris McBride



VFX Supervisor (2D)

Kamen Markov

VFX Supervisor (3D)

Mike Little

VFX Producer

Phil Whalley

Bangalore Line Producer

Pooja Pandya

Bangalore VFX Team

Ajai V John, Deepali Negi, Jayadeep Chandran, Kalaiarasu P, SelvaKumar K, Gowri Shankar Velusamy D, Sachin Sureshrao Dhapudkar, Srinivas Achary, Prashanth Paramasivam, Pramod LJ, Mohammad Qasim, Sravan Kumar, Sivapriyan, Amit Shukla, Manu PS, Sudheesh TV, V Jegadeesan, Venkata S, Nanda Kumar




Jean-Clément Soret


Adam Spivey @ The Play Room