Featuring a futuristic rocket-powered CG super-sleigh crafted by artists at MPC, ‘Ready For Take Off' transports viewers to a magical Argos distribution centre where a troupe of elves help Santa to deliver hundreds of thousands of gifts across the country at record speed.
In a Q&A on the ad published in shots, creative director Laura Rogers says, "The scale of the operation was epic in every respect. We had a hundred elves and thousands of presents on set. Throw in some stunts, several overnight shoots and a language barrier and you’ve got a grueling week of shooting. But that only got us halfway. The team at MPC worked tirelessly for several weeks transforming an airport in Kiev into a magical elf world. It was amazing. It was exhausting. We’re all ready for the Christmas break.”
Yan Elliott & Micky Tudor
Hayley Hammond, Dan Dehlavi
Ajai V John, Deepali Negi, Jayadeep Chandran, Kalaiarasu P, SelvaKumar K, Gowri Shankar Velusamy D, Sachin Sureshrao Dhapudkar, Srinivas Achary, Prashanth Paramasivam, Pramod LJ, Mohammad Qasim, Sravan Kumar, Sivapriyan, Amit Shukla, Manu PS, Sudheesh TV, V Jegadeesan, Venkata S, Nanda Kumar
Adam Spivey @ The Play Room