AICP, NEXT Awards



MPC Creative Captures Essence of AICP Next Awards in Dramatic Opening Title Sequence

MPC Creative set the tone for the 2017 AICP Next Awards presentation with a short opening film that was a visual representation of the prestigious competition’s search for new and unexplored forms of communication. Written, directed, produced and finished by the team at MPC Creative, the film stars a curious visitor to this world, treading the darkened streets of a nameless city at night, representing the Next Awards winners.

As the film unfolds, the visitor explores a set of recognizable urban landscapes made unfamiliar as he seaches. Remaining ambiguous behind his helmet, the figure serves as an avatar for the creative journey that all Next winners must take before arriving at their destinations.

A collaboration between MPC Creative’s New York-based Creative Directors Alan Bibby, Andrei Juradowitch and Rob Petrie, the opening was directed by Juradowitch and produced by Executive Producer Dan Sormani and Ryan Creighton, Head of Live Action Production. In addition to the opening title sequence, MPC Creative also created the entire package for the night, designing all the on-screen graphics and title cards for the event and the interstitial pieces that introduced the various categories and segments.

Credits

Content Studio

MPC Creative

Creative Directors

Alan Bibby, Rob Petrie

Director

Andrei Juradowich

Executive Producer

Dan Sormani

Producer

Adrienne McNeary

Head of Live Action Production

Ryan Creighton

Designers

Christian Haberkern, Abby Chang, Daniel Uribe

Color

MPC

Colorists

Adrian Seery, James Tillett

VFX

MPC

Executive Producer

Jesse Kurnit

Producers

Angela Foster, Shane Dolly

3D Lead

Ashley Bernes

3D Team

Jacob Fradkin, Francisco Fraga, Monica Manalo

2D Lead

Seif Boutella

2D Team

Karen Weiss, Giulia Bartra

Original Music

Antfood

Editorial

Whitehouse Post

Editor

David Cea