To celebrate the 20th anniversary of Predator; adidas’ signature football boot, MPC Creative (the creative production arm of MPC) have developed a total of 19 online films as part of a broader multimedia campaign. The video series leads with the ‘Instinct Takes Over’ hero 60” film featuring German World Cup winner and Arsenal midfielder Mesut Özil.
The spot showcases Özil’s predatory instinct by integrating a variety of animal textures across his moving frame. The effect was achieved combining live-action with cutting edge graphics from MPC’s Motion Design Studio.
MPC Creative’s John Sunter, was both the creative director and director for all the films. Ben Jones co-directed alongside John for the Özil shoot. John Sunter said “As Mesut Özil is the player who gets in the right place at the right time; we focus on a premonition of what Özil sees through his mind's eye.
John Sunter and Ben Jones
Melanie Keyzor & Will MacNeil
Inigo Vimal Roy, Bibin Balan P, Minju TS, Sumesh Chammancheri & Anupam Kumar
Nikolai Von Sallwitz, Sound Architecture