adidas, Predator Instinct

MPC Creative conceive and direct adidas Predator Instinct video series, starring Mesut Özil

To celebrate the 20th anniversary of Predator; adidas’ signature football boot, MPC Creative (the creative production arm of MPC) have developed a total of 19 online films as part of a broader multimedia campaign. The video series leads with the ‘Instinct Takes Over’ hero 60” film featuring German World Cup winner and Arsenal midfielder Mesut Özil.

The spot showcases Özil’s predatory instinct by integrating a variety of animal textures across his moving frame. The effect was achieved combining live-action with cutting edge graphics from MPC’s Motion Design Studio.


MPC Creative’s John Sunter, was both the creative director and director for all the films. Ben Jones co-directed alongside John for the Özil shoot. John Sunter said “As Mesut Özil is the player who gets in the right place at the right time; we focus on a premonition of what Özil sees through his mind's eye.


Production Company

MPC Creative

Director and Co-Director

John Sunter and Ben Jones

Creative Director

John Sunter

Head of Creative Strategy

Ben Cyzer

Executive Producer

Sophie Gunn

Live Action Executive Producer

Stuart Speechly

Live Action Producer

Matt Brown

Live Action Production Manager

Natalie Isaac



VFX Supervisors

Melanie Keyzor & Will MacNeil

VFX Team

Inigo Vimal Roy, Bibin Balan P, Minju TS, Sumesh Chammancheri & Anupam Kumar




Richard Fearon

Offline Edit

The Whitehouse


Nikolai Von Sallwitz, Sound Architecture