adidas, Deerupt

MPC partners with Luke White on adidas’ ‘Deerupt’ spot from Johannes Leonardo

To showcase adidas’ new Deerupt model, the brand needed a film that stood out from the rest. The sleek spot, directed by White Label’s Luke White with VFX by MPC, features a mesmerizing grid screen sequence. The grid is a designed mash up of different screens playing videos that clash with each other, revealing glimpses of adidas’ original models, until the new Deerupt sneaker is finally revealed.

Alvin Cruz, MPC’s Creative Director, said: “Post-production played an important role in bringing the different grid sections into one cohesive film. Individual moments clash and play off each other but an overall fluid journey is found with clever image match and an evolution in how the simulated grid looks from start to finish.”

The film, which intertwines sound, design and VFX seamlessly, takes a conceptual and progressive approach. Alvin added: “The film is an abstract concept with interesting imagery - nothing seen before from the brand or in other sneaker campaign films.”

The spot is part of a larger campaign that includes four unique spots and versions for various channels including television, social media and cinema.



adidas Originals

Creative Agency

Johannes Leonardo


Luke White

Production Company


adidas Originals

General Manager

Torben Schumacher

Global VP of Brand Communications

Alegra O’Hare

Global Senior Communications Manager

Gemma Albi Verdu

Global Communications Manager

Maher Sellam

Assistant Communications Manager

Marco Schmieg

Shoot and Production Manager

Christian Wirth

Johannes Leonardo

Co-Founder & Chief Creative Office

Jan Jacobs

Co-Founder & Chief Creative Officer

Leo Premutico

Founding Partner and Creative Director

Ferdinando Verderi

Creative Directors

Matt Edwards, Wes Phelan

Design Director

Annie Sterenberg

Senior Copywriter

Jeph Burton

Senior Art Director

Hunter Hampton

Senior Designer

Liz Moser

Group Account Director

Sam McCallum

Account Supervisor

Gulru Soylu

Account Executive

Sara Sharpe

Head of Integrated Production

Dana May

Executive Producer

Maria Perez


Jay Jenkins


Executive Producer

Alexis Kaplan


Lisa Ruffler


Minka Farthing Kohl

Production Designer

Lauren Nikrooz



Creative Director

Alvin Cruz


Paulina Salazar


Jonathan King

2D Lead

Timo Huber, Bilali Mack

2D Team

Rob Walker, Tamir Sapir, Chelsea Pistono, Joey Deady, Matt Tremaglio, Meggen Burdick, Elsa Tu

3D Team

Vadim Turchin, Mike Lombardo

C4D/ AE Lead

Sekani Salomon

Houdini Lead

Alejandro Echeverri

Nuke clean up

Vaishali Awanghade, Trishul Phani Mishra, Priyanka Dey Naresh, Kamalkant Shrivastav, Jay Joshi, Arulanandhan, Anurag Singh, Alex J., Trishul Phani Mishra, Sreejimol CP


Partha Pratim Chakraborty

CG Assets

Sourodeep Dey, Sumesh Chammancheri, Pramod LJ

Line Producer

Pooja Pandya

Post Audio


Sound Engineer

Sloan Alexander

Executive Producer

James Wells


Craig Caniglia

Music & Sound Design

Human/ Original Composition


John Barnes

Sound Designer

Daryl Pinsdorf