adidas, Creativity Gets You Noticed



High-energy adidas spot from 72andSunny Amsterdam and Iconoclast’s Paul Geusebroek, with VFX by MPC Amsterdam

'Creativity Gets You Noticed', directed by Iconoclast’s Paul Geusebroek is a true global effort, with teams of VFX artists from our Amsterdam, LA and Bangalore studios collaborating to bring it to life. Dirk Riesenfeld, VFX Supervisor, says: “This is a cool ad with super high energy. We worked with brilliant creatives at 72andSunny Amsterdam – they had a clear vision, and were open to ideas."

Credits

Agency

72andSunny Amsterdam

Director

Paul Geusebroek

Production Company

Iconoclast

Executive Creative Directors

Stuart Harkness, Carlo Cavallone

Group Creative Director

Frank Hahn

Creative Director/Writer

Emiliano Trierveiler

Creative Director/Designer

Simon Schmitt

DoP

Max Goldman

Executive Producer, 72andSunny Amsterdam

Neil Henry

Producer, 72andSunny Amsterdam

Matt Marty

Executive Producer, Iconoclast

Charlotte Marmion

VFX

MPC Amsterdam

VFX Supervisor

Dirk Riesenfeld

VFX Producer

Kayleigh Dugdale, Gwenn Hardouin

Grade

MPC Remote Grade

Colourist

Houmam Abdallah

Sound Designer

Ed Downham @ Wave Studios